"Taxiiiiii!!”: UK residents can win a TV by hailing branded cab from new streaming service Freely
- Freely, the new streaming service backed by the BBC, ITV, Channel 4 and Channel 5, launched this month on 2024 Hisense 4K TVs
- Residents in London, Birmingham and Manchester can hail a specially branded Freely black cab, to mark the launch of the service and corresponding advertising campaign, to be in with a chance to win a brand-new Freely TV
- For the first time, for free, viewers can watch all their favourite shows live and on demand over Wi-Fi, as research reveals half of UK homes will watch TV exclusively over Wi-Fi by 2030*
20.05.2024, London, UK – Freely, the new streaming service backed by the BBC, ITV, Channel 4 and Channel 5, launched this month. To celebrate, Freely is giving UK residents the chance to win a new Hisense TV by finding a specially branded Freely cab. Freely’s new advertising campaign and tagline ‘Set Yourself Freely’ nods to the ease of the new service by showing people they can set themselves free from TV bills, boxes, dishes, and other subscriptions, and that there's a new and exciting way to do free TV. To highlight the free service, the Freely taxi will be driving around some of the most famous attractions in London (Monday 20th May), Brimingham (Tuesday 21st May) and Manchester (Wednesday 22nd May).
Freely is the new way to stream the UK’s favourite live and on demand content, all in one place, for free. Freely allows audiences to stream live TV channels alongside on demand content via their new smart TVs, removing the need for a dish or aerial. The launch is especially timely as research reveals half of UK homes will watch TV exclusively over Wi-Fi by 2030*.
To highlight how all you need is Wi-Fi to access the service, Freely has aired a new TV advert featuring viewers watching TV in unexpected Wi-Fi enabled places. There’s a couple curled up watching Doctor Who (BBC) whilst in the back of a black cab, a man getting a bit too into The Great British Bake Off (Channel 4) in a restaurant, and a woman becoming engrossed by Michael Palin in Nigeria (Channel 5) in the aisles of a supermarket. The ad then finishes with a family enjoying TV the right way, sat together on the sofa, in front of The 1% Club (ITV).
Freely are taking the black cab on tour to London (Monday 20th May), Birmingham (Tuesday 21st May), and Manchester (Wednesday 22nd May). Residents are encouraged to try and locate the taxi to be in with a chance to win one of multiple brand-new Freely Hisense TVs. They can either hail the cab and watch the new TV advert with free snacks and drinks or, if the taxi is occupied or on the move, scan the QR code on the side of the vehicle.
What’s more, the first 1,000 people who purchase and register a warranty for their new Freely Hisense TV at a dedicated link are entered into a prize draw to receive a full refund for their TV. The warranty sign-up page can be accessed here.
In the UK, the service is now available on 2024 Hisense 4K TVs. Freely will also be coming to sets from TV manufacturer Vestel, with more details announced in the coming weeks, including additional smart TV, operating system, and content partners.
Amy Rowcliffe, Marketing Director at Everyone TV, said: “The way people are watching TV is changing, so we’re thrilled to get Freely out to the UK. Being able to watch live and on demand TV, all in one place, will be amazing for viewers fed up with hopping from app to app to find something they want to watch.
“As content from the free broadcasters continues to hit new heights – the fact it can be accessed by simply pressing the Freely button on your remote is a huge leap towards securing the future of free TV. We’re hugely proud of this, and are excited to get Freely out on the road, figuratively and literally, through our new advertising campaign and UK taxi tour!”